search query: @indexterm CORPORATE STRATEGY / total: 2034
reference: 171 / 2034
Author: | Lampel, J. Mintzberg, H. |
Title: | Maatwerk? Met mate! |
Journal: | Holland Management Review
1996 : 51, p. 47-56 |
Index terms: | PRODUCT DIFFERENTIATION PRODUCT POLICY CONSUMER RESEARCH CONSUMER DEMAND CORPORATE STRATEGY MASS PRODUCTION |
Language: | dut |
Abstract: |
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