search query: @indexterm CORPORATE STRATEGY / total: 2034
reference: 145 / 2034
| Author: | Gugler, P. Pasquier, M. |
| Title: | Strategic alliances of Swiss firms |
| Journal: | Unternehmung
1997 : APR, VOL. 51:2, p. 133-144 |
| Index terms: | CORPORATE STRATEGY COMPETITION MERGERS EUROPE SWITZERLAND |
| Language: | eng |
| Abstract: | Since the beginning of the 1980s, strategic alliances have become one of the major strategies used by firms in order to face the new challenges of the globalization of markets. Swiss firms, whose activities are highly internationalized in comparison with firms of other countries, are very active in national and international strategic operations such as mergers, acquisitions and strategic alliances. The purpose of the article is to analyze strategic alliances concluded by Swiss firms during recent years in the context of globalization of markets, increased competition and of major transformation of the European continent. |
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