search query: @indexterm CORPORATE STRATEGY / total: 2034
reference: 143 / 2034
| Author: | Buckley P. J. Chapman, M. |
| Title: | A longitudinal study of the internationalisation process in a small sample of pharmaceutical and scientific instrument companies |
| Journal: | Journal of Marketing Management
1997 : JAN/FEB/APR, VOL. 13:1-3, p. 43-55 |
| Index terms: | INTERNATIONALIZATION PHARMACEUTICAL INDUSTRY SCIENTIFIC INSTRUMENTS INDUSTRY COMPANIES CORPORATE STRATEGY CO-OPERATION |
| Language: | eng |
| Abstract: | This paper investigates co-operative strategies in a sample of pharmaceutical and scientific instrument companies. Internationalisation strategies depend on the company's overall strategy, the context of the firm and it's past history of internationalisation. A single internationalisation strategy cannot be described and that for the firm as a whole, conflicting international moves are often made, because many internationalisation moves are shown to be initiated at unit, division, site or individual manager level. |
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