search query: @indexterm CORPORATE STRATEGY / total: 2034
reference: 118 / 2034
| Author: | Olson, E. M. Cooper, R. Slater, S. F. |
| Title: | Design strategy and competitive advantage |
| Journal: | Business Horizons
1998 : MAR-APR, VOL. 41:2, p. 55-61 |
| Index terms: | COMPETITIVE ADVANTAGE CORPORATE STRATEGY PLANNING |
| Freeterms: | IDENTITY |
| Language: | eng |
| Abstract: | The three specific design strategies - design of corporate identity and communications, saleable products, and environments - must all be considered in concert. The issue of organizational identity is the common element that runs through them all. Design strategy's focus is on conveying the appropriate image to the world. |
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