search query: @indexterm CORPORATE STRATEGY / total: 2034
reference: 68 / 2034
| Author: | Hirschhorn, L. |
| Title: | Campaigning for change |
| Journal: | Harvard Business Review
2002 : JUL, VOL. 80:7, p. 98-104 |
| Index terms: | Corporate strategy Organizational behaviour Management Leadership Change Communication |
| Language: | eng |
| Abstract: | Most organizations must change if they're to stay alive. Change is tough to accomplish, but it's not impossible and can be systematized. The article's author, who has been involved in change initiatives at scores of companies, believes that the success of such programs has more to do with execution than with conceptualization. |
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