search query: @journal_id 37 / total: 2040
reference: 26 / 2040
| Author: | Maccoby, M. |
| Title: | Why people follow the leader. The power of transference |
| Journal: | Harvard Business Review
2004 : SEP, VOL. 82:9, p. 76-85 |
| Index terms: | Leadership Management Human resource management Psychology Motivation |
| Language: | eng |
| Abstract: | You can't lead without followers. But getting them requires more than your talent and charisma. Followers are driven by their own powerful motivations. Managing transference: 1. Know yourself, 2. Promote mutual understanding, 3. Create a common enemy. |
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