search query: @journal_id 37 / total: 2040
reference: 24 / 2040
| Author: | Thomas, D.A. |
| Title: | Diversity as strategy |
| Journal: | Harvard Business Review
2004 : SEP, VOL. 82:9, p. 98-108 |
| Index terms: | Human resource management Employees Diversity Culture Markets Companies Case studies USA |
| Language: | eng |
| Abstract: | IBM expanded minority markets dramatically by promoting diversity (henceforth as: div.) in its own workforce. The objective was to make div. a market-based issue due to IBM's markets diversity and their multicultural nature. The result: a virtuous circle of growth and progress. |
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