search query: @journal_id 37 / total: 2040
reference: 17 / 2040
| Author: | McGahan, A.M. |
| Title: | How industries change |
| Journal: | Harvard Business Review
2004 : OCT, VOL. 82:10, p. 86-94 |
| Index terms: | Industries Management Strategy Planning Competitive advantage |
| Freeterms: | Business intelligence |
| Language: | eng |
| Abstract: | The article focuses on the idea that industries evolve through change trajectories that are called radical, progressive, creative, and intermediating. Investments in innovation are more likely to pay off if you take the pathways into account. |
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