search query: @journal_id 37 / total: 2040
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| Author: | Fusaro, R.A. (et al.) |
| Title: | None of our business? |
| Journal: | Harvard Business Review
2004 : DEC, VOL. 82:12, p. 33-38, 42, 44 |
| Index terms: | Management Marketing Markets Consumers Products High technology Case studies USA |
| Language: | eng |
| Abstract: | Offered a lucrative deal to outfit consumer goods with RFID tags, a technology executive wonders: Would he be providing a valuable customer service? Or committing a heinous invasion of privacy? This fictional case study is commented by experts' advice. |
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