search query: @journal_id 37 / total: 2040
reference: 6 / 2040
| Author: | Farrell, D. |
| Title: | Beyond offshoring: Assess Your companys global potential |
| Journal: | Harvard Business Review
2004 : DEC, VOL. 82:12, p. 82-90 |
| Index terms: | Management Marketing strategy Companies Markets International Globalization Success |
| Language: | eng |
| Abstract: | How global an industry becomes depends on the interaction of production, regulatory, and organizational factors. Companies that read the landscape correctly will capture dramatic revenue growth. |
SCIMA