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| Author: | Putten, A.B. van MacMillan, I.C. |
| Title: | Making real options really work |
| Journal: | Harvard Business Review
2004 : DEC, VOL. 82:12, p. 134-141 |
| Index terms: | Finance Management Strategic planning Decision making Methodology |
| Language: | eng |
| Abstract: | The article discusses how managers should use real options method and discounted cash flow analysis. Real options are a complement to, not a substitute for, discounted cash flow analysis. To pick the best growth projects, managers need to use the two methods in tandem. |
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