search query: @indexterm marketing mix / total: 205
reference: 49 / 205
Author: | Eszes, I. |
Title: | Virtualis ter - virtualis marketing?/ Virtual space - virtual marketing? |
Journal: | Marketing & Menedzsment
1997 : VOL. 31:6, p. 19-26 |
Index terms: | MARKETING CHANNELS MARKETING MIX INTERNET |
Language: | hun |
Abstract: |
SCIMA