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| Author: | Pálffy, G. |
| Title: | A szponzorálás célja [Eng.: Reasons for sponsoring] |
| Journal: | Marketing & Menedzsment
1998 : VOL. 32:2, p. 63-66 |
| Index terms: | SPONSORSHIP MARKETING MIX CASE STUDIES |
| Language: | hun |
| Abstract: |
SCIMA