search query: @indexterm marketing mix / total: 205
reference: 42 / 205
Author: | Gaisbauer, H. Presslmayer, M. M. |
Title: | Konferenz "Marketingstrategien für Zentral- und Osteuropa". |
Journal: | Markt
1998 : VOL. 37:1, p. 42-44 |
Index terms: | MARKETING STRATEGY TRANSITION ECONOMIES MARKETING MIX EUROPE, EAST EUROPE, CENTRAL CONFERENCES |
Language: | ger |
Abstract: |
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