search query: @indexterm MARKETING MIX / total: 205
reference: 40 / 205
| Author: | Diaz Mier, M.A. |
| Title: | Marketing internacional: consideraciones generales y bibliografia. |
| Journal: | Informacion Comercial Espanola
1998 : NOV-DEC, 774, p. 11-36 |
| Index terms: | INTERNATIONAL MARKETING INTERNATIONAL TRADE MARKET SEARCH MARKETING MIX |
| Language: | spa |
| Abstract: |
SCIMA