search query: @indexterm MARKETING MIX / total: 205
reference: 36 / 205
| Author: | Klemz, B. R. |
| Title: | Using genetic algorithms to assess the impact of pricing activity timing. |
| Journal: | Omega
1999 : JUN, VOL. 27:3, p. 363-372 |
| Index terms: | Market structure Marketing strategy Marketing mix Algorithms |
| Language: | eng |
| Abstract: | The author illustrates a method of assessing market structure by utilizing the timing of competitive mix activity. Using a genetic algorithm approach, he estimates marketing mix timing rules for a consumer product market. His research illustrates the ability of these marketing mix timing rules to assess the impact that the timing of competitive mix activity has on one's market share. |
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