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| Author: | Evans, J.R. Berman, B. |
| Title: | Conceptualizing and operationalizing the business-to business value chain |
| Journal: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 135-148 |
| Index terms: | VALUE THEORY VALUE ADDED BUSINESS-TO-BUSINESS MARKETING STRATEGY MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: | For firms along a b-to-b (business to business) value delivery chain to maximize the performance of the overall value chain and their own performance within it, they must understand, from multiple perspectives, each element: goals, value chain, total delivered product, and perceived outputs. |
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