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Author: | Bunn, C. Banks, J. |
Title: | Promotions: adding value or driving sales? |
Journal: | Admap
2004 : JUN, VOL. 39:6, (451), p. 20-23 |
Index terms: | marketing sales promotion value added Europe |
Language: | eng |
Abstract: | It is shown in this paper how promotions fit in to manufacturers' strategies across Europe, and how results can be evaluated. |
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