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| Author: | Hurmerinta-Peltomäki, L. Nummela, N. |
| Title: | Mixed methods in international business research: a value-added perspective |
| Journal: | Management International Review
2006 : VOL. 46:4, p. 439-459 |
| Index terms: | empirical research reviews value added |
| Language: | eng |
| Abstract: | This article discusses the use of mixed methods in international business research by reviewing empirical studies in four major journals. 484 articles were reviewed, 68 of which applied a mixed method strategy. The authors categorize mixed methods according to their use in different stages of the research process and provide a range of alternative designs for mixing qualitative and quantitative methods. It is shown that most mixed method studies conform to a single design leaving significant potential for increasing validity and creating knowledge through alternative designs. |
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