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| Author: | Hawkes, E. Kworting, R. J. |
| Title: | Connecting with the culture: a case study in sustainable tourism |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2006 : NOV, VOL47:4, p. 369-381 |
| Index terms: | tourism sustainable development swot analysis marketing mix case studies Jamaica |
| Language: | eng |
| Abstract: | Article reviews the challenges and prospects of sustainable tourism in Jamaica. Through a case study it examines the possibilities of all-inclusive resorts to offer their clients an autentic connection with the local community with the concept of sustainable tourism. The case study on two all-inclusive resorts demonstrates how tourism can simultaneously be sustainable and benefit both tourists and service providers. The study includes swot-analysis and development of a formal marketing plan for VillageLife Tourism. |
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