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| Author: | Tcheng, H. (et al.) |
| Title: | The new active customer |
| Journal: | European business forum EBF
2007 : SPRING, 28, p. 26-31 |
| Index terms: | technology consumers roles technological innovation value added |
| Language: | eng |
| Abstract: | The article looks at the impact of the new technology on the role of the customer. Former the internet was business-to-business or business-to-consumer communication channel for companies and the customer had an end-user role in the process. The technological development has enabled also customer-to-customer and customer-to-business relationships. Involvement into innovation processes is now possible for customers, who are positioned at the start of the value chain. |
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