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Author: | Weber, M. |
Title: | The business case for corporate social responsibility: A company-level measurement approach for CSR |
Journal: | European Management Journal
2008 : AUG, VOL. 26:4, p. 247-261 |
Index terms: | corporate responsibility social responsibility case studies value added models |
Freeterms: | CSR |
Language: | eng |
Abstract: | This paper's focus is on the question of how to measure the business impact of CSR activities from a company perspective. Using a theoretical approach, a multi-step measurement model is developed allowing managers to evaluate their company-specific business case for CSR. A case example explicates the use of the model in practice. |
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