search query: @indexterm market research / total: 2057
reference: 775 / 2057
Author: | Pavia, T. M. |
Title: | Using marketing models in strategic planning. |
Journal: | Long Range Planning
1991 : OCT, VOL. 24:5, p. 59-67 |
Index terms: | CORPORATE PLANNING MARKETING MODELS MARKET RESEARCH |
Language: | eng |
Abstract: |
SCIMA