search query: @indexterm market research / total: 2057
reference: 644 / 2057
| Author: | Robinson, W. T. Fornell, C. Sullivan, M. |
| Title: | Are market pioneers intrinsically stronger than later entrants? |
| Journal: | Strategic Management Journal
1992 : NOV, VOL. 13:8, p. 609-624 |
| Index terms: | MARKET RESEARCH MARKET STRUCTURE ENTRY CONDITIONS PROFITABILITY NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA