search query: @indexterm market research / total: 2057
reference: 582 / 2057
| Author: | |
| Title: | Textile washing preparations. |
| Journal: | Market Research Europe
1993 : FEB, VOL. 25, p. 23-42 |
| Index terms: | TEXTILE INDUSTRY COUNTRY COMPARISONS EUROPE MARKET RESEARCH MARKET SHARE |
| Language: | eng |
| Abstract: | The report deals with textile washing products in five key European economies: the United Kingdom, Germany, Italy, Spain and France. Compact/concentrated powder detergents have replaced liquid formulations as the leading growth sector. The grocery multiples continue to increase their dominance of the distribution channels, reaching a share of over 50% in all markets. Detailed statistics on retail sales, retail distribution, volume consumption during 1987-1991, volume sales during 1985-1989, per capita value sales are presented. The analysis of major manufacturers (Procter & Gamble corporation, Unilever, Colgate-Palmolive Co and Henkel KGaA) is given. |
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