search query: @indexterm market research / total: 2057
reference: 618 / 2057
Author: | Kamakura, W.A. Novak, T.P. |
Title: | Value-System Segmentation:Exploring the Meaning of LOV |
Journal: | Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 119-132 |
Index terms: | MARKET SEGMENTATION MARKET RESEARCH VALUE THEORY CONSUMER RESEARCH |
Language: | eng |
Abstract: |
SCIMA