search query: @indexterm market research / total: 2057
reference: 557 / 2057
Author: | Stone, R.N. Gronhaug, K. |
Title: | Perceived risk: further considerations for the marketing discipline |
Journal: | European Journal of Marketing
1993 : VOL. 27:3, p. 39-50 |
Index terms: | CONSUMER ATTITUDES CONSUMER BEHAVIOUR MARKET RESEARCH RISK |
Language: | eng |
Abstract: |
SCIMA