search query: @indexterm market research / total: 2057
reference: 478 / 2057
| Author: | |
| Title: | Fast food in Spain |
| Journal: | Market Research Europe
1994 : JAN, VOL. 26:1, p. 127-148 |
| Index terms: | MARKET RESEARCH MARKETING CONSUMPTION FAST FOOD INDUSTRY CATERING INDUSTRY SPAIN |
| Language: | eng |
| Abstract: | This report examines the Spanish fast food market focusing on burger, pizza, chicken and bocatta. The report concerns key trends, total market size, market sectors, consumer profile, prices and margins, companies, advertising, promotions and new products, outlook. Although the fast food market is expanding well, Spain has been slower than was originally hoped to warm to the concept of fast food. The fast food industry is still the fastest growing sector of all in the catering market and will continue to be so for the foreseeable future. The report forecasts that between 1992 and 1997 the number of outlets in the Spanish fast food market will grow by 40% to 552, while sales will increase at constant 1992 prices by 29% to Ptas45 billion. Hamburger restaurants dominate fast food in Spain both in terms of outlets (1992 a 49% share) and turnover (1992 a 53% share). |
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