search query: @indexterm market research / total: 2057
reference: 536 / 2057
| Author: | Adams, P. Pels, J. |
| Title: | The market research industry in Italy |
| Journal: | European Management Journal
1993 : MAR, VOL. 11:1, p. 108-113 |
| Index terms: | MARKET RESEARCH INDUSTRIES ITALY |
| Language: | eng |
| Abstract: | The central part of the paper analyses why the market research industry developed much later in Italy than in most other European countries. This late development is also reflected in the structure of the industry in which three strategic groups may be identified: the early entries (large companies representing 50% total market) that draw on an historical client base and image; the client centered companies and the focalized companies (specific sector of specific technology). Most of the companies in these latter groups entered the industry in the boom of the late 1980s. |
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