search query: @indexterm market research / total: 2057
reference: 475 / 2057
| Author: | Williams, J. |
| Title: | Not waving but drowning |
| Journal: | Journal of the Market Research Society
1994 : JAN, VOL. 36:1, p. 79-80 |
| Index terms: | COMMUNICATION MARKET RESEARCH SOCIETY |
| Language: | eng |
| Abstract: | The author presents his New Year Message to MRS. He underlines the necessity to join together with the client companies, research agencies, and computer software houses to:(a) Help set good common standards for scanning based reports, services and delivery systems; (b) Help define standard terms, descriptions, calculations and time periods for a common basic service; (c) Encourage the provision of open systems, so that the data can be transferred, mixed and matched more easily; (d) Work steadfastly for the provision of open access to Named Account Retailer data - so that manufacturers are not held hostage to particular research agencies for these data. |
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