search query: @indexterm market research / total: 2057
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| Author: | Reynolds, N. Diamantopoulos, A. Schlegelmilch, B. |
| Title: | Pre-testing in questionnaire design: a review of the literature and suggestions for further research |
| Journal: | Journal of the Market Research Society
1993 : APR, VOL. 35:2, p. 171-182 |
| Index terms: | MARKET RESEARCH QUESTIONNAIRES LITERATURE |
| Language: | eng |
| Abstract: | This paper draws together contributions relating to pretesting of questionnaires. The aim is twofold: first to consolidate recommendations made in the normative literature with empirical evidence on key aspects of pretesting and secondly, to identify promising areas for future research in this area. The review points to an abundance of normative contributions contrasted by a lack of empirical evidence. Consequently, there are numerous issues that require empirical investigation, including such fundamental questions as the most effective method of pretesting. |
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