search query: @indexterm market research / total: 2057
reference: 488 / 2057
| Author: | Bunn, M. D. |
| Title: | Taxonomy of buying decision approaches. |
| Journal: | Journal of Marketing
1993 : JAN, vol.57:1, p.38-56 |
| Index terms: | CONSUMER BEHAVIOUR BUYING DECISION MAKING MARKET RESEARCH USA |
| Language: | eng |
| Abstract: |
SCIMA