search query: @indexterm market research / total: 2057
reference: 487 / 2057
| Author: | Moorman, C. Deshpande, R. Zaltman, G. |
| Title: | Factors affecting trust in market research relationships. |
| Journal: | Journal of Marketing
1993 : JAN, vol.57:1, p.81-101 |
| Index terms: | MARKET RESEARCH PSYCHOLOGY REGRESSION ANALYSIS USA |
| Language: | eng |
| Abstract: |
SCIMA