search query: @indexterm market research / total: 2057
reference: 486 / 2057
| Author: | Hunt, S. D. |
| Title: | Objectivity in marketing theory and research. |
| Journal: | Journal of Marketing
1993 : APR, vol.57:2, p.76-91 |
| Index terms: | MARKET RESEARCH MARKETING THEORY |
| Language: | eng |
| Abstract: |
SCIMA