search query: @indexterm market research / total: 2057
reference: 485 / 2057
Author: | Moorthy, K. S. |
Title: | Theoretical modeling in marketing. |
Journal: | Journal of Marketing
1993 : APR, vol.57:2, p.92-106 |
Index terms: | MARKET RESEARCH MARKETING MODELS |
Language: | eng |
Abstract: |
SCIMA