search query: @indexterm market research / total: 2057
reference: 460 / 2057
| Author: | Simon, H. |
| Title: | Was ist dem Kunden die Leistung wert?: Conjoint Measurement. |
| Journal: | Absatzwirtschaft
1994 : FEB, p. 74-77 |
| Index terms: | MARKET RESEARCH CONJOINT ANALYSIS PRICING CONSUMER DEMAND PRODUCT DEVELOPMENT |
| Language: | ger |
| Abstract: |
SCIMA