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reference: 459 / 2057
| Author: | Rominski, D. |
| Title: | Marketing-Organisation: in Bestbesetzung? |
| Journal: | Absatzwirtschaft
1994 : MAR, p. 34-41 |
| Index terms: | MARKETING MANAGEMENT MARKETING CONCEPT MARKET RESEARCH MARKETING INFORMATION CAPITAL GOODS BRANDS |
| Language: | ger |
| Abstract: |
SCIMA