search query: @indexterm market research / total: 2057
reference: 458 / 2057
Author: | Bunk, B. |
Title: | Investitionsgütermarketing: Trimming für das weltweite Match. *KLÖCKNER-MOELLER |
Journal: | Absatzwirtschaft
1994 : MAR, p. 56-61 |
Index terms: | GLOBAL MARKETING CAPITAL GOODS MARKET RESEARCH PRODUCT POLICY PRICING |
Language: | ger |
Abstract: |
SCIMA