search query: @indexterm market research / total: 2057
reference: 454 / 2057
Author: | Trommsdorf, V. Zellerhoff, C. |
Title: | Produkt- und Markenpositionierung |
Journal: | Markenartikel
1994 : NOV, VOL. 56:11, p. 508-511 |
Index terms: | MARKET RESEARCH POSITIONING PRODUCT DESIGN |
Language: | ger |
Abstract: |
SCIMA