search query: @indexterm market research / total: 2057
reference: 436 / 2057
| Author: | Raeber, R. |
| Title: | Handelsmarken und Zukunft der Handelsmarkenpolitik - die Herstellerperspektive |
| Journal: | Markenartikel
1995 : VOL.57: 7, p. 332-334, 336-337 |
| Index terms: | PRODUCT POLICY MARKET RESEARCH PRICE POLICY MARKETING GERMANY |
| Language: | eng |
| Abstract: |
SCIMA