search query: @indexterm market research / total: 2057
reference: 435 / 2057
| Author: | Keite, L. |
| Title: | Akuter Handlungsbedarf: Langzeitstudie zur Neuproduktpolitik. |
| Journal: | Absatzwirtschaft
1995 : MAR, p. 46-51 |
| Index terms: | NEW PRODUCTS PRODUCT POLICY POSITIONING MARKET RESEARCH |
| Language: | ger |
| Abstract: |
SCIMA