search query: @indexterm market research / total: 2057
reference: 422 / 2057
| Author: | Schmöe, C. Spiegel, K. |
| Title: | Das Zeitalter individualisierter Werbung: Akzeptanz der Werbung im interaktiven Fernsehen. |
| Journal: | Absatzwirtschaft
1995 : DEC, p. 112, 114-115 |
| Index terms: | TELEVISION ADVERTISING MARKET RESEARCH ADVERTISING EFFECTIVENESS ELECTRONIC SHOPPING |
| Language: | ger |
| Abstract: |
SCIMA