search query: @indexterm market research / total: 2057
reference: 416 / 2057
Author: | Vursteen, K. |
Title: | Decision making at Heineken |
Journal: | Marketing and Research Today
1996 : FEB, VOL. 24:1, p. 42-45 |
Index terms: | DECISION MAKING BREWING INDUSTRY NETHERLANDS MARKET RESEARCH |
Language: | eng |
Abstract: |
SCIMA