search query: @indexterm market research / total: 2057
reference: 405 / 2057
Author: | Kirkman, M. |
Title: | Measuring the fragmenting television audience. |
Journal: | Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 219-226 |
Index terms: | MARKET RESEARCH TELEVISION INDUSTRY CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
SCIMA