search query: @indexterm market research / total: 2057
reference: 403 / 2057
| Author: | Garg, R. K. |
| Title: | The influence of positive and negative wording and issue involvement on responses to Likert scales in marketing research. |
| Journal: | Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 235-246 |
| Index terms: | MARKET RESEARCH CONSUMER ATTITUDES MARKET SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA