search query: @indexterm market research / total: 2057
reference: 400 / 2057
Author: | Valentine, V. |
Title: | Opening up the black box: switching the paradigm of qualitative research |
Journal: | Marketing and Research Today
1996 : MAY, VOL. 24:2, p. 95-106 |
Index terms: | QUALITATIVE RESEARCH MARKET RESEARCH |
Language: | eng |
Abstract: |
SCIMA