search query: @indexterm market research / total: 2057
reference: 393 / 2057
Author: | Hauenstein, T. |
Title: | Chancen und Risiken eines Internet-Engagements. |
Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:9, p. 25-27 |
Index terms: | INTERNET GLOBAL MARKETING MARKET RESEARCH CORPORATE IMAGE SMALL BUSINESS MEDIUM-SIZED BUSINESSES |
Language: | ger |
Abstract: |
SCIMA