search query: @indexterm market research / total: 2057
reference: 392 / 2057
| Author: | Selby, M. Morgan, N. |
| Title: | Reconstructuring place image. A case study of its role in destination market research |
| Journal: | Tourism Management
1996 : JUN, VOL. 17:4, p. 287-294 |
| Index terms: | TOURISM MANAGEMENT MARKET RESEARCH |
| Language: | eng |
| Abstract: | This paper argues that recent developments in the theory of place image hold greate potential for tourism marketers, but that their full value has yet to be realized. The article reviews some of the relevant theories of place image, and, in particular, it discusses the differences between what has been termed "naive" and "re-evaluated" images of places. It then demonstrates the value of using place image in market research to assist in the formulation of tourism policy. The paper is a case study in a way. |
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