search query: @indexterm market research / total: 2057
reference: 386 / 2057
| Author: | Buri, C. Findlay, A. |
| Title: | Here today, here tomorrow, the contribution of marketing research to the making of UBS' global brand campaign |
| Journal: | Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 208-215 |
| Index terms: | BANK MARKETING MARKET RESEARCH BRANDS |
| Language: | eng |
| Abstract: |
SCIMA