search query: @indexterm market research / total: 2057
reference: 386 / 2057
Author: | Buri, C. Findlay, A. |
Title: | Here today, here tomorrow, the contribution of marketing research to the making of UBS' global brand campaign |
Journal: | Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 208-215 |
Index terms: | BANK MARKETING MARKET RESEARCH BRANDS |
Language: | eng |
Abstract: |
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