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| Author: | Rouach, L. |
| Title: | Marketing for new technologies: is market research really useful for strategic marketing in the new technologies area? |
| Journal: | Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 254-259 |
| Index terms: | MARKET RESEARCH TECHNOLOGICAL CHANGE STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: |
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